Raise a Glass to 
the Löwenbräu!

 

A Beer Like Bavaria.

AB InBev Lowenbrau

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Löwenbräu offers the right beer for every taste. The expertise of our brewmasters, the use of the finest raw ingredients, and the application of state-of-the-art technology have ensured top-quality beer for nearly 500 years. All our beers are brewed in strict accordance with the Bavarian Purity Law of 1516. 
Try them all to make every moment special.

AB InBev Lowenbrau

Löwenbräu Original

Wonderfully refreshing with a fine, slightly bitter taste. 
Munich has many originals, but only one true Munich classic offers such a refreshing and finely bitter taste. This traditional Löwenbräu beer is perfect for any occasion. Premium ingredients and a finely balanced bitterness make this pale beer an authentic Bavarian delight. 

Taste: 
Slightly malty, pure and fresh, spicy, mild hop bitterness

Aroma:
Fine-pored, compact

Alcohol Content: 
5.2% vol.

Energy Value: 
170 kJ, 41 kcal





 

 

Löwenbräu Oktoberfestbier

Our popular Wies’n specialty from Munich—smooth, flavorful, and brewed according to traditional Bavarian craftsmanship.

Every year in autumn, for over 200 years, the unmistakable call "O'zapft is!" has echoed around the world, drawing millions of visitors to Oktoberfest in Munich, the world's largest folk festival. The new label of Löwenbräu Oktoberfestbier features the iconic lion, while the neck label showcases the famous Wiesn festival tent.

Taste: 
Smooth, flavorful

Aroma:
Spicy

Alcohol: 
6.1%

Evergy Value:
210 kJ, 50 kcal

AB InBev Lowenbrau
AB InBev Lowenbrau

Löwenbräu Dunkel

Our Traditional Bavarian Beer Specialty from Munich. 
Bottom-fermented, full-bodied, dark, and an extraordinary delight—this traditional Bavarian beer specialty from Löwenbräu is the result of carefully balanced ingredients and the highest brewing craftsmanship. Special dark roasted malts form the foundation of its finely spiced malt aroma. Enjoyed in good company with friends, this beer becomes a true experience. 

Taste: 
Distinctly malty, strong, low in hops, slightly sweet, caramel-like

Aroma:
Fine-pored, slightly brownish, pronounced malty notes

Alcohol Content: 
5.5% vol.

Energy Value: 
199 kJ, 48 kcal 





 

 

Löwenbräu Alcohol-Free Draft Beer

Our Glorious Thirst Quencher.
It is made from natural ingredients and contains essential vitamins. It is particularly well-suited as an isotonic drink for sports activities. Löwenbräu alcohol-free draft beer is brewed strictly according to the Purity Law and is lower in calories (compared to our Löwenbräu Original, as it contains less alcohol). 

Taste: 
Spicy and fresh

Aroma:
Fresh and rounded

Alcohol: 
< 0.5% vol.

Energy Value: 
119 kJ, 28 kcal
 





 

 

AB InBev Lowenbrau
AB InBev Lowenbrau

Löwenbräu PerfectDraft

PerfectDraft – Pure Taste. 
Whether it’s an after-work beer, a football night, or a family celebration, with PerfectDraft, you can enjoy a fresh, cold Löwenbräu Original at home in no time. 

POURING FRESH LÖWENBRÄU

With PerfectDraft, you and your friends can enjoy fresh draft Löwenbräu for up to 30 days. The level indicator shows you how much beer is left in the keg. The device is easy to use and clean—bringing the fresh Löwenbräu experience straight to your home. 
Try it for yourself!

About Löwenbräu


Löwenbräu has deep roots in Munich’s brewing tradition. The first mention of a brewery at its historic location dates back centuries. Over time, it grew into the city's largest brewery, driven by innovation and craftsmanship. 

As demand increased, the brewery relocated and expanded, adopting modern brewing techniques while maintaining its commitment to quality. It became a pioneer in strong beer production and played a key role in shaping Munich’s beer culture. 

Löwenbräu has been at the forefront of brewing excellence, winning international awards and achieving milestones in production. It was among the first Munich breweries to surpass a million hectoliters in annual output. 

Despite the challenges of war and economic shifts, Löwenbräu adapted by focusing on quality and expanding its global presence. The brand reintroduced its strong beers post-war and embraced international markets. 

Through exports and licensing agreements, Löwenbräu became available worldwide while adhering to the strict German Purity Law. Today, it is recognized as a global symbol of Bavarian brewing tradition. 

To remain competitive in a globalized market, Löwenbräu merged with Spaten and later joined AB InBev, ensuring its continued growth while preserving its heritage.  

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AB InBev Lowenbrau