Raise a Glass to
the Jupiler!
Jupiler is synonymous with life in Belgium.
Jupiler - The Most Famous and Popular Beer in Belgium
There are more ways than ever to enjoy the delicious taste of Jupiler! From our classic lager to a lower percentage beer, and home draught to alcohol-free there really is a Jupiler for everybody.
| Tasting notes: Belgian pilsner known for its classic bittersweet taste, mellow flavors, and crisp, refreshing finish. This flagship lager has garnered widespread appeal, making it Belgium's most popular beer. | |
| Alcohol: 5.2% Calories: 43 kcal | Carbs: Sugar: |
About Jupiler
In 1853, Jean-Théodore Piedboeuf and family launched their first beers, initially focusing on low-fermented beers. They reinvested all their profits back into the brewing process in the search for the highest quality and the perfect tasting beer.
Fast forward to 1966, and an easy-drinking, lower-bitterness beer was launched with an alcohol level of 5°: Jupiler 5. The 5 referred to both the beer’s alcohol content and the number of ingredients. At the time, German beers were seen to represent the highest levels of quality and often adopted the name of their hometown. Juplier used the same principle, named after its hometown, Jupille. In the 1980s, Juplier 5 became simply Juplier and the brand we know today, expanding into new markets such as the Netherlands.
These days, Jupiler is part of the world’s largest brewer, AB InBev, and has expanded its range to offer alcohol-free beer in Jupiler 0.0 and Jupiler kegs to enjoy in your own home via PerfectDraft. Now synonymous with Belgium itself, Jupiler contributes to Belgian life through our love of sport as sponsors of the Jupiler Pro League for over 30 years, as well as the Red Devils.
Over the last half a century, we’ve earned Belgians’ trust as the nation’s favorite beer, but we’re not getting complacent; maintaining the family spirit we had when starting over 150 years ago, we’ll keep on innovating and refining to stay Belgium’s #1.
EVEN BETTER WITH JUPILER
The nicest weekends are the ones where the BBQ is lit and we start grilling with a refreshing Jupiler in our hand.
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