We’re AB InBev, brewer of some of the world’s best beers, like Stella Artois, Corona and Budweiser. Read Melissa’s interview where she talks about her first role, her current position, and how the sales team supports their local communities.

How our intern grew into the role of a National Account Manager

In February 2017, I started my career at AB InBev as a Brand Management intern for Leffe and Hertog Jan.  During which, I wrote my bachelor thesis for the brand Hertog Jan. After my internship, I decided to stay at AB InBev, so I applied for the role of a Telesales Agent – here, I grew my skills within the Customer Experience team for three years.

Recently, I moved from the Customer Experience team, to become a National Accounts Manager - and I am thrilled to start in this new challenge!  In my current role, I am responsible for maintaining and building our national accounts, and I am one of the primary contact persons for our clients.  As an Account Manager, I give advice about the right beer assortment, talk about opportunities for the customer, support them through the food and beverage sector reopening, and look for new opportunities within the market. I am still learning every day, and I look forward to getting to know everything about this job.

How gender diversity boosts the teamwork

It is really nice to be a woman working in the Hospitality industry, especially because it is a male-dominated environment. Since I started my role as an Account Manager, I have noticed that being a woman allows me to bring new insights and introduce a different structure to the team. I really believe that gender should not matter in any sector, but having a diverse team is refreshing as you can learn a lot from each other.

How our sales teams work with local businesses and support economic recovery

We notice that our customers have reduced their assortment to make operations more efficient when the hospitality industry wound down during the pandemic. Now that the industry has reopened, we make ourselves available to local customers by reintroducing our beer portfolio, and giving them advice on the right assortment to suit their recovery plan.  We grow, when our customers grow!

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