For the days when the sun is out, the waves are plentiful and the Corona is cold.

Early Beginnings

In 1877, Braulio Iriarte Goyeneche came to Mexico as an immigrant of the Basque region in Spain. Through his success in milling, mining, and haciendas, he founded the Cervecería Modelo Sociedad Anónima (S.A.). The Cervecería Modelo S.A. brewery had the most modern production technologies of its time, leading to rapid expansion. In July 1922, renown German brewemaster Adolf H. Schmedtje joined to oversee all stages of production and helped to craft the signature Corona brew we know today. Praised for its modern installations, the first Cervecería Modelo S.A. brewery created a landmark on what is now Lago Alberto Street in Mexico  City’s Anáhuac neighborhood. Its 1925 landmark inauguration, hosted by President Plutarco Elías Calles, solidified it as one of Mexico’s leading breweries of the 20th century.

New Leaders Drive Growth

Cervecería Modelo was sold after the passing of Iriarte Goyeneche in 1932. Under new management, the company went on an acquisition spree for four and a half decades. By the end of the 1990s it had become Mexico’s largest beer seller, with more than 54.9 percent of the domestic beer market (up from 31.6 percent in 1956). In the 1960s, new leadership took over and ushered Modelo through globalization in the ’80s, igniting Modelo’s worldwide expansion with Corona Extra as its leading brand.

Globalisation

To compete in a new era of globalization, Cervecería Modelo consolidated all of its companies and manufacturing businesses into Grupo Modelo, S.A. De C.V. and took in foreign investments for the first time through an investment contract with the world’s largest brewery group, Anheuser-Busch Companies, Inc. In 1994, NAFTA came in to effect and reduced
tariffs on Mexican beer imports. At the same time, Mexican immigration to the U.S. and Americans’ interest in international beer varieties increased the export of Corona Extra. These laid the foundations for Corona’s growth and brand recognition in the U.S.

Recent Years

Initial advertising campaigns sought to position the brand with an image of a transparent long-necked bottle and a slice of lime, instilling refreshing lime ritual cues in the minds of consumers everywhere. To separate itself further from other brands in an increasingly saturated U.S. market, Corona built its imagery around the aspirational Mexican vacation
destinations of American college students. Thus, its iconic beach advertising was born. Today, Corona is the most well-known and popular
Mexican beer around the globe. Still proudly produced entirely in Mexico, Corona is exported to 180 countries worldwide.

Brewing Information

Corona is quality without pretension. Our liquid is crystal, pure and not easy to make.

For Corona we developed our own barley seeds, a natural hand made process that took 7 years to get it right, because we were aiming for the highest quality. Corona is fermented twice through a technique that is called Krausen. It takes 21 days to brew a Corona, most beers a brewed in a week.

And our glass bottle is not just a container, it is Corona´s home with a painted on label. Did you know - Our signature blue & white split in the label symbolizes a horizon: the white represents the sky, the blue represents the sea, and the circle represents the reflected sun. On the horizon, our griffins sit protecting the royal Spanish crown.

Tasting notes and variants

Corona is accentuated by slightly malty notes, accompanied by fruity aromas from the fermentation process. It is balanced by a noticeable body that is light enough to quench thirst and bitter enough to deliver a desirable, crisp finish.

Type of beer: Mexican Lager

Taste: Slightly fruity aroma, light but present body, crisp refreshing bitterness.

Nutrition: 148 CAL. PER 12 FL. OZ.

ABV: 4.5%

Ingredients: Yeast, barley, hops, malt, rice