Budweiser, The King of Beers, is a high energy brand build for epic nights out. From unforgettable music events, to the biggest sporting rivalries in the world. Budweiser is here to celebrate all that life has to offer.

About Budweiser

Budweiser's long and storied history as "The King of Beers" is deep rooted in American culture, and has since grown to become one of the largest beer brands in the world. The American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

FIFA World Cup

Budweiser has a strong commitment to football globally, having served as official beer sponsor of the FIFA World Cup™ for over 25 years, and with an ongoing commitment through the 2018 and 2022 tournaments.

The FIFA World Cup 2018 provided a unique platform for Budweiser to connect with 3.2 billion passionate fans around the world. In 2018, in its position as Official Beer of the FIFA World Cup (since 1986), Budweiser lit up this epic, worldwide event with an ambitious, global campaign (Light up the FIFA World Cup 2018) that resulted in the King of Beers being the most talked about brand of the tournament globally.

Budweiser did this through a number of high-energy activations, such as taking Man of the Match from an in-stadium only experience to bringing it online, working with relevant influencers as part of the trophy handover and incorporating lifestyle questions into the Man of the Match interview, which resulted in strong engagement from fans.

The King of Beers also had a series of must-attend spots on the ground in Moscow, Russia during the tournament, such as:

Bud Hotel: the Intercontinental transformed into the place to be, with a bar, special guest chef, and Bud x Studios social gathering and content space.
Bud Club: the GIPSY club in Moscow was taken over and provided world-class entertainment from performers including Diplo, Nas, Oliver Heldens, and more.
Bud Boat: Included food, entertainment, viewing screens and special events throughout the tournament.

The job as a premium beer is to make an epic event like the World Cup more fun, more celebratory and more social, so Budweiser launched its first-ever noise activated Red Light Cups that embodies and responds to the energy of fans.

Brewing Information and Tasting Note

In accordance with its original recipe, this great American lager is aged over beechwood chips for 21 days which results in a perfectly balanced flavour and a crisp, clean refreshing taste.

Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.