We are
AB InBev Germany
Working for a better and more sustainable world is a task that we can only accomplish together. We're building a company that lasts — we brew beer, and we're building brands that will continue to bring people together for the next 100 years and beyond. We are committed to working together with our partners towards a more sustainable future.
We Dream Big To Create a Future With More Cheers!
Get to know us better and discover more about our work and mission below.
We are AB InBev Germany, one of AB InBev's top markets. With an annual sales volume of around nine million hectoliters, the company is the number two in the German beer market. We build brands and experiences that bring people together through our dedication to brewing the best beer with the finest, natural ingredients.
Lets Dream Big
Our culture is one of our greatest competitive advantages. We aren’t afraid to dream big because we know that together, we can achieve anything. We dream of a future with more cheers and believe in seizing every opportunity to support our planet, our communities, and our people, to make this dream a reality.
Learn more about Our Culture
Our Brands
Building brands is our strength. We are proud of our portfolio and offer a perfect mix of international and local brands. Our portfolio is fully focused on the current beer market, consumer needs, and the different HORECA sectors tailored.
Both geographically and in terms of product range, AB InBev is present in all major areas of the German beer market. With national premium brands (Beck's, Corona, Franziskaner), strong regional brands (Hasseröder, Haake-Beck, Löwenbräu, Spaten), and Diebels As the market leader in the Altbier segment, we have an attractive selection of different Beers for the catering industry. But that's not all: with spirits, such as gin and rum, we round off our portfolio.
Our Teams
We want a healthier world where every experience with beer is a positive one. One world in which the abuse of alcohol is demonstrably reduced. To realize this, expand We constantly set our Smart Drinking Goals to ensure that every experience with beer is a positive. With 2,300 colleagues in Germany, we brew, transport and sell our beers every day with great passion and pride.
Germany's team at the World Beer Awards
With all of these World Beer Awards wins, our Germany team's trophy cabinet is growing 'little by little'. Our teams worldwide are continually striving to elevate our beers for consumers, and these awards are an incredible recognition of that.
Our Locations
Beer is our passion and we stand for quality. We brew at the locations of Bremen, Munich, Wernigerode, and Issum. Our headquarters are located in Bremen. We also have regional sales offices throughout the country and a dedicated facility for technical HORECA service.
Breweries
Issum, Brauerei-Diebels-Straße 1, D-47661
Bremen, Am Deich 18/19, 28199
Wernigerode, Auerhahnring 1, 38855
München, Marsstraße 46+48, 80335
Headquarters
Bremen, Am Deich 18/19, 28199
Our Recent Collaborations & Promotions
Oktoberfest in Munich
For over a century, Oktoberfest has brought together millions of people from all over the world, with Spaten at the heart of the festivities. From Bavaria to Brazil, our brands are creating more reasons to cheers as this beloved tradition that celebrates German culture, beer heritage, and friendship continues to grow.
SanMiguel in the German Market
We are proud to bring the world's favorite Spanish lager beer SanMiguel to the German market in a new, elegant format. San Miguel is now available in 0.2 litre bottles - exclusively in restaurants and bars. With this handy bottle, we are emphasizing the beer's traditional Spanish origins and bringing the feeling of an authentic Caña experience directly to Germany.
Beck's at The Hurricane Festival
Beck's, a prominent German beer brand, has established a significant presence in the music festival scene, notably through its partnership with the Hurricane Festival. As the presenting partner, Beck's plays a vital role in enhancing the festival experience for attendees.
